1.1 Personal Information

We collect the following personal information when you interact with our website:

• Name, email address, and phone number
• Billing and shipping addresses
• Payment information (processed securely through Razorpay)
• Order history and preferences
• Account credentials (if you create an account)

1.2 Technical Information

We automatically collect certain technical information:

• IP address and device information
• Browser type and version
• Operating system
• Pages visited and time spent
• Referral sources and search terms
• Cookies and similar tracking technologies

1.3 User-Generated Content

We may collect content you provide:

• Product reviews and ratings
• Customer feedback and testimonials
• Communications with our support team
• Social media interactions

2.1 Primary Uses

• Process and fulfill your orders
• Provide customer support and respond to inquiries
• Send order confirmations and tracking updates
• Process payments and prevent fraud
• Improve our website and services
• Personalize your shopping experience

2.2 Marketing Communications

With your consent, we may use your information for:

• Sending promotional emails and newsletters
• Notifying you about new products and offers
• Running targeted advertising campaigns
• Conducting customer surveys and research

You can opt out of marketing communications at any time.

2.3 Legal and Security Purposes

• Comply with legal obligations and regulations
• Protect against fraud and unauthorized access
• Resolve disputes and enforce our terms
• Maintain the security of our systems

3.1 Service Providers

We may share your information with trusted third-party service providers:

• Payment processors (Razorpay) for secure transactions
• Courier services for order delivery
• Cloud hosting providers for data storage
• Analytics services to improve our website
• Customer support tools and platforms

3.2 Legal Requirements

We may disclose your information when required by law:

• To comply with court orders or legal proceedings
• To protect our rights, property, or safety
• To investigate potential violations of our terms
• To prevent fraud or security threats

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections outlined in this policy.

4.1 Security Measures

We implement comprehensive security measures to protect your information:

• SSL encryption for all data transmission
• Secure payment processing through Razorpay
• Regular security audits and updates
• Access controls and authentication measures
• Data backup and disaster recovery procedures
• Employee training on data protection

4.2 Data Retention

We retain your information for as long as necessary to:

• Provide our services and fulfill orders
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements
• Improve our services and user experience

When information is no longer needed, we securely delete or anonymize it.

5.1 Access and Control

You have the following rights regarding your personal information:

• Access and review your personal information
• Update or correct inaccurate information
• Request deletion of your information
• Opt out of marketing communications
• Withdraw consent for data processing
• Request data portability

5.2 Cookie Preferences

You can control cookies through your browser settings:

• Block or delete cookies
• Set preferences for different types of cookies
• Clear browsing data and cookies
• Use incognito/private browsing mode

5.3 Marketing Opt-Out

To opt out of marketing communications:

• Click the unsubscribe link in marketing emails
• Update your preferences in your account settings
• Contact us directly to request removal

6.1 Payment Processing

We use Razorpay for secure payment processing. Razorpay's privacy policy governs how they handle your payment information.

6.2 Analytics and Advertising

We may use third-party services for:

• Website analytics and performance monitoring
• Advertising and remarketing campaigns
• Social media integration and sharing
• Customer feedback and review platforms

6.3 External Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any personal information.

11.1 Legal Basis

We process your personal information based on:

• Consent for marketing communications and optional features
• Contract performance for order fulfillment and services
• Legitimate interests for business operations and improvements
• Legal obligations for compliance and security

11.2 Regulatory Compliance

We comply with applicable data protection laws and regulations, including:

• Information Technology Act, 2000 (India)
• Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• Digital Personal Data Protection Act, 2023 (when applicable)
• General Data Protection Regulation (GDPR) for EU residents