At Butterfly Authentique, we are committed to protecting your privacy and ensuring the security of your personal information. This policy explains how we collect, use, and safeguard your data.
1. Information We Collect
1.1 Personal Information
We collect the following personal information when you interact with our website:
Name, email address, and phone number
Billing and shipping addresses
Payment information (processed securely through Razorpay)
Order history and preferences
Account credentials (if you create an account)
1.2 Technical Information
We automatically collect certain technical information:
IP address and device information
Browser type and version
Operating system
Pages visited and time spent
Referral sources and search terms
Cookies and similar tracking technologies
1.3 User-Generated Content
We may collect content you provide:
Product reviews and ratings
Customer feedback and testimonials
Communications with our support team
Social media interactions
2. How We Use Your Information
2.1 Primary Uses
Process and fulfill your orders
Provide customer support and respond to inquiries
Send order confirmations and tracking updates
Process payments and prevent fraud
Improve our website and services
Personalize your shopping experience
2.2 Marketing Communications
With your consent, we may use your information for:
Sending promotional emails and newsletters
Notifying you about new products and offers
Running targeted advertising campaigns
Conducting customer surveys and research
You can opt out of marketing communications at any time.
2.3 Legal and Security Purposes
Comply with legal obligations and regulations
Protect against fraud and unauthorized access
Resolve disputes and enforce our terms
Maintain the security of our systems
3. Information Sharing and Disclosure
3.1 Service Providers
We may share your information with trusted third-party service providers:
Payment processors (Razorpay) for secure transactions
Courier services for order delivery
Cloud hosting providers for data storage
Analytics services to improve our website
Customer support tools and platforms
3.2 Legal Requirements
We may disclose your information when required by law:
To comply with court orders or legal proceedings
To protect our rights, property, or safety
To investigate potential violations of our terms
To prevent fraud or security threats
3.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections outlined in this policy.
4. Data Security
4.1 Security Measures
We implement comprehensive security measures to protect your information:
SSL encryption for all data transmission
Secure payment processing through Razorpay
Regular security audits and updates
Access controls and authentication measures
Data backup and disaster recovery procedures
Employee training on data protection
4.2 Data Retention
We retain your information for as long as necessary to:
Provide our services and fulfill orders
Comply with legal and regulatory requirements
Resolve disputes and enforce agreements
Improve our services and user experience
When information is no longer needed, we securely delete or anonymize it.
5. Your Rights and Choices
5.1 Access and Control
You have the following rights regarding your personal information:
Access and review your personal information
Update or correct inaccurate information
Request deletion of your information
Opt out of marketing communications
Withdraw consent for data processing
Request data portability
5.2 Cookie Preferences
You can control cookies through your browser settings:
Block or delete cookies
Set preferences for different types of cookies
Clear browsing data and cookies
Use incognito/private browsing mode
5.3 Marketing Opt-Out
To opt out of marketing communications:
Click the unsubscribe link in marketing emails
Update your preferences in your account settings
Contact us directly to request removal
6. Third-Party Services
6.1 Payment Processing
We use Razorpay for secure payment processing. Razorpay's privacy policy governs how they handle your payment information.
6.2 Analytics and Advertising
We may use third-party services for:
Website analytics and performance monitoring
Advertising and remarketing campaigns
Social media integration and sharing
Customer feedback and review platforms
6.3 External Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any personal information.
7. Children's Privacy
Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
8. International Data Transfers
Your information may be processed and stored in India or other countries where our service providers operate. We ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy.
9. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any material changes by:
Posting the updated policy on our website
Sending an email notification to registered users
Displaying a prominent notice on our website
Your continued use of our services after changes become effective constitutes acceptance of the updated policy.
10. Contact Information
If you have questions about this privacy policy or our data practices, please contact us:
Contact Us
Use our contact form below
Response Time
Within 48 hours during business days
Data Protection
All privacy inquiries handled through contact form
Response Time: We aim to respond to privacy-related inquiries within 48 hours during business days.
11. Legal Basis and Compliance
11.1 Legal Basis
We process your personal information based on:
Consent for marketing communications and optional features
Contract performance for order fulfillment and services
Legitimate interests for business operations and improvements
Legal obligations for compliance and security
11.2 Regulatory Compliance
We comply with applicable data protection laws and regulations, including:
Information Technology Act, 2000 (India)
Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
Digital Personal Data Protection Act, 2023 (when applicable)
General Data Protection Regulation (GDPR) for EU residents
